A high street fashion brand, Benzer is regarded as one of the oldest fashion retail stores in the country. Known for their exquisite ethnic and indo-western formal, casual and bridal fashion apparel, Benzer has been making every occasion, festival and event more special and memorable. Even today, the showroom at Breach Candy remains the flagship store worldwide while Benzerworld is our online shopping portal which offers products that may not be available at the retail store.
Long before the age of globalization dawned in India, Benzer opened a fashion store in 1982 strategically located on Mumbai’s very own ‘golden mile’ in the heart of the glittering, up market district of Breach Candy. The Store became a landmark in more ways than one, heralding the beginning of the retail and consumer revolution in the country. Over the years Benzer has managed to adapt to changing market dynamics, closely following the pulse of retail and consumer trends, often defining them, through innovation, in-depth market knowledge and a pro-active approach.
A completely home grown fashion brand, Benzer enjoys a vast international customer base, consisting mainly of high net-worth, discerning Non-Resident Indians, apart from the loyal and constantly growing local clientele. The brands effective advertising and striking photo shoots have attracted attention and mindspace locally and now with their highly functional and designer online presence, Benzer products are available and accessible to people across the globe, strengthening the brand’s presence internationally.
Over the years, the brand has acquired significant equity, not just in terms of customer perception and brand image, but also in terms of financial success, posting double digit growth figures enabling the group to diversify its interest into a host of activitiesfrom a food processing and cold storage complex to stock broking to the manufacture of vital chemicals, to name a few.